- Published on Tuesday, 04 August 2015 20:26
- Written by Administrator
- Published on Monday, 29 June 2015 05:02
- Written by Teresa Mears
The baby boomer generation is redefining retirement. While their parents may have looked forward to golf in their golden years, many people heading toward retirement today are thinking about work instead.
Some of that focus on punching the clock is necessity, and some is desire. Most baby boomers don't have a pension, many have not saved enough for retirement and few can live on what they expect to collect in Social Security. But many also enjoy work and want to continue to use their skills.
"They've been forced to re-examine this whole concept of retirement," says Jeff Williams, who owns Bizstarters.com, which provides training and consulting to entrepreneurs.
- Published on Thursday, 07 May 2015 01:32
- Written by Tom Hellman
Efficiency is the key to maximizing small business profitability, productivity, and potential. But in devoting so much attention to processes and people, however, small business owners often neglect to optimize their most important asset—themselves.
Whether you’re a novice or veteran entrepreneur, every day also offers the opportunity to learn something that can be applied to improving the quality of your business--- perhaps right away, or maybe sometime in the future. It’s simply a matter of being aware of what’s going on outside the walls of your store, factory, or home office.
There are multiple ways to learn. One approach is the use of search engine technology which has made staying abreast of business-related news easy, thanks to systems such as Google Alerts. Simply enter some basic search terms for topics of interest—your industry, locations where you do or want to do business, competitors’ names or technologies and you’ll be notified when relevant content appears on the web.
- Published on Monday, 04 May 2015 16:36
- Written by Phil Masley
A key element in our chapter’s diverse role:
Our core role is to counsel individuals and to provide a monthly workshop program. Just as important, communities look to us for business help in many other ways.
And this is where our vibrant Community Outreach Program comes into play…
“In Volusia and Flagler counties, we have Community Relations Representatives who attend civic meetings and also visit city and county offices,” said Tom Hellman, president of our chapter. “The purpose is to stay abreast of local activities and to provide updates on our counseling, workshops and other kinds of help we provide. The representatives regularly attend and make presentations at chamber of commerce meetings and Rotary clubs. In addition, other civic organizations request our representatives and/or counselors for other assistance.”
- Published on Tuesday, 07 April 2015 01:32
- Written by Tom Hellman
Customer service is one of the most important ways a small business can distinguish itself from competitors. You have the unique opportunity to connect directly with your customers, furnish the products or services that meet their needs, help them with problems, and follow up after the sale. This generates more than just sales; it also creates relationships that will not only keep those customers coming back, but also lead to referrals and new business
As a small business owner, you want your firm to be a “go-to” resource for your customers, the place they’ll turn to whenever they need a certain product or service, regardless of other options that may be available.
To achieve that distinction, you have to develop loyalty among your customers. At first glance, that might seem easy to do; give them what they want, and they’ll come back, right?
Not necessarily. Customers have always wanted to feel valued, and know that their specific needs will receive special attention. But building customer loyalty has become more challenging with the convergence of trends such as easy access to data about competing companies, more price- or location-driven purchasing decisions due to economic factors, and a sense of greater expectations of value from that purchase.
- Published on Monday, 15 December 2014 17:12
- Written by Tom Hellman Chapter President/Certified Mentor
Consumers today are increasingly bombarded with information.
yet have less and less time to process it. That’s why every small business needs a brand—a fundamental message or impression about its products or services that punches through the clutter and anchors itself in the customer’s memory.
Just how important is branding to a small business? It can create a loyal following of customers, and build a solid customer base for the business now and in the future. It’s always easier and more cost effective to sell to an existing customer than it is in attracting a new one.